{"id":1284,"date":"2012-07-14T11:04:35","date_gmt":"2012-07-14T09:04:35","guid":{"rendered":"http:\/\/www.frozax.com\/blog\/?p=1284"},"modified":"2015-04-04T19:45:34","modified_gmt":"2015-04-04T19:45:34","slug":"sales-ads-stats-ios-android-game","status":"publish","type":"post","link":"https:\/\/www.frozax.com\/blog\/2012\/07\/sales-ads-stats-ios-android-game\/","title":{"rendered":"Sales and Ads Stats of an iOS \/ Android Game"},"content":{"rendered":"

Don’t Feed the Trolls<\/a> has been released for more than two months now, and revenue is slowing down. I think it’s a good time to look at how much money the game made.<\/p>\n

The game and the business model<\/h3>\n

Don’t Feed the Trolls is an arcade reflex game released on Google Play<\/a> on May, 3rd, on Apple App Store<\/a> on May, 17th and on Amazon App Store<\/a> on May, 31st. The game is free to download and contains ads (AdMob).<\/p>\n

On Google Play and iOS, the player can unlock the full version (removes ads, adds two game modes and levels) with a $0.99 in-app. Once purchased, another in-app called “Gold Pack” is available for players to have their name appear golden in the leaderboards. Basically, this “Gold Pack” is made for the players willing to support us with an additionnal purchase of $1.99. I decided to add this “Gold Pack” because I wanted to price the full version $0.99, but I think it’s worth a bit more than that ;).<\/p>\n

On the Amazon App Store, the game is free with ads, there is no in-app and no way to remove the ads. I didn’t implement in-app because Amazon only pays the developers with checks, in US dollars, and French banks charges so much for that that it’s not worth it. Also, it required a lot of code to replace Google Play in-apps and to integrate Amazon SDK. I can’t test on a real device as Kindle Fire are not available in France for now.<\/p>\n

The raw stats<\/h3>\n

Here is the chart with net revenue per day (after Apple\/Google’s cut). iPhone\/iPad revenue is blue, Android (Google Play and Amazon) revenue is red. Dark colors are sales revenue, light colors are ads revenue (click to enlarge).<\/p>\n

\"sales_stats_dftt_small\"<\/a><\/p>\n

If you take some time to look at this chart, it’s pretty easy to read. You can see I added black numbered arrows for specific events, here is the legend:<\/p>\n

    \n
  1. Release of Don’t Feed the Trolls on Google Play (Android)<\/li>\n
  2. Contact many Android-only press\/review sites<\/li>\n
  3. Release of Don’t Feed the Trolls on the App Store (iOS)<\/li>\n
  4. Contact many multiplatform and iOS-only press\/review sites<\/li>\n
  5. Release of Don’t Feed the Trolls on Amazon App Store (Android, Kindle Fire)<\/li>\n
  6. Review on the biggest French android site (FrAndroid<\/a>)<\/li>\n
  7. Contact the press once again with the news : “More than 250,000 trolls slapped! Join the fun”<\/li>\n
  8. Game of the Week on the biggest French videogame site (jeuxvideo.com<\/a>)<\/li>\n
  9. App of the day in a French Android app : FreeApps365<\/a>. This app notifies users every day of the “app of the day”. FreeApps365 had between 100,000 and 500,000 downloads on Google Play<\/a> (I don’t know the current number of active users). Don’t Feed the Trolls had about 1400 new Android installs this day.<\/li>\n
  10. Contact the press for the third time, because of the “Bears Update<\/a>” (first big content update with new levels)<\/li>\n<\/ol>\n

    I got many other mentions and reviews on small sites, but it didn’t really affect downloads (main quotes of reviews are available on the game page<\/a>).<\/p>\n

    Some conclusions from this chart<\/em>:<\/p>\n